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Baylor professor debunks wildly popular muscle-building supplement

The nutritional supplement market is a multi-million dollar industry, fueled by amazing claims and little accountability.  Now a local professor is taking on one of its biggest money-makers.

The advertising is hard to beat.

With names like NO2 Black, N.O. XPLODE and jack3d, nitric oxide products have taken the workout supplement market by storm.  For anywhere from $10 to $100 per bottle, they contain the active ingredient arginine-alpha-ketoglutarate (AAKG), which claims to increase nitric oxide production in the body.  The intended result is dilation of the blood vessels -- a process called "vasodilation" -- resulting in more blood to flow to the muscles and gigantic "pumps" in the gym.

It's marketed as a Holy Grail for those looking to get mind-blowing biceps -- but there may be a slight problem.

"Well, we found out that it doesn't work," says Dr. Darryn Willoughby, research professor at Baylor University.  Willoughby is also a competitive bodybuilder with a laboratory split between scientific instruments and workout equipment, and says a hunch led him to put the popular supplement to the test.

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